Project Description
Mama Africa is a global brand celebrating authentic African food products. The company wanted to modernize its packaging and online identity to increase retail visibility while preserving cultural authenticity.
Our Approach
Bold Branding Group redesigned Mama Africa’s entire visual system. The new identity combined vibrant African design cues with modern simplicity suitable for global retail. The team developed consistent packaging across product lines, established brand guidelines, and provided creative direction for web presentation and marketing visuals.
The Results
The rebrand elevated Mama Africa’s retail presence, increasing brand recognition and consumer trust. The packaging now communicates authenticity and quality, and the refreshed visuals unify the brand’s appearance across digital and physical markets.