Waya — Empowering the African Diaspora Through Fintech
Web Development
Custom Design
Responsive Layout
SEO Optimization
Branding
Digital Banking
Project Description
Waya, also known as WayaPay, is a digital banking and payments platform empowering the African diaspora with accessible financial tools. The company needed a cohesive brand identity and communication system to launch confidently in the competitive fintech landscape.
Our Approach
Bold Branding Group worked with Waya’s leadership team to develop a visual and verbal identity that reflected empowerment, trust, and innovation. The project included logo design, color systems, launch materials, and content templates for investor decks and social campaigns. The team also supported digital integration to ensure visual consistency across the website and app interface.
The Results
Waya launched with a strong, unified brand presence that connected with users and investors. The new identity reinforced the platform’s reliability and mission-driven purpose, helping position Waya as a trusted financial bridge between the U.S. and Africa.
Preview
